Artist Names as Human Brands: Brand Determinants, Creation and co-Creation Mechanisms
نویسندگان
چکیده
Considering all transactions related to modern and contemporary visual artists mediated by galleries in Italy between 2007 2012, we propose an empirical measure of artist brand explore its relationship with artist-specific characteristics, such as talent, fame, popularity, through a structural model. We find that depends positively on popularity. Moreover, co-creation mechanism is at work the Italian art market, where choose their specialization strategies picking portfolios. interpret our findings light novel conceptual framework human branding market.
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ژورنال
عنوان ژورنال: Empirical Studies of The Arts
سال: 2022
ISSN: ['1541-4493', '0276-2374']
DOI: https://doi.org/10.1177/02762374211072964